What is ORA
ORA, based on the words “or a'' emphasizes our concept even further: our products can be a bag or a belt, a pant or a dress, or even a pair of shorts or a shirt. As an accessible alternative to fast fashion, and as the winner of MICA’s Up/Start competition in 2023, we have the potential to finally redefine what clothing can be!
Philosophy
ORA is a multi-functional clothing brand that makes transforming garments and accessories as a response to young people’s dependence on fast fashion! Our products can be flipped upside down, worn inside out, and worn dozens of ways for the price of one. They’re adjustable in every way to accommodate changing bodies and needs over time. For the price of one, you can create dozens of looks and styles for any occasion! They’re easy to understand, sustainable, and entirely ethical.
Fabrics at ORA
Up until now, the fashion industry has produced largely disposable, unsustainable and single-function garments that are unable to adapt to the individual nor over time. ORA offers transforming and multifunctional garments that aren’t just sustainable and ethically produced; they’re uniquely accessible and provide a level of creative control largely unexplored within the retail fashion industry. We represent a new solution to both harmful fast fashion practices and the inaccessibility in sustainability; Ora exclusively uses natural or recycled fabrics to create our designs, and they’re finally able to compete head-on with fast fashion.
Perfection at ORA
Our products are made ethically, in small batches, and by hand in Baltimore, MD. They were designed with love by our founder, Elana Wallach, to grow with changing bodies and needs over time.
Meet the Team
Ora was made possible by a team of creatives: graphic designers(Lilliana Kim, Sasha Danandeh), Illustrator(Luis Cortorreal) photographers, videographers, animators, fine artists, and garment makers who shared a passion for change. It was founded by Elana Wallach: an Experimental Fashion and Entrepreneurship major with an extensive background in the fashion Industry. Her perspective on the fast fashion market highlighted one fact: There aren’t accessible or sustainable alternatives for young people.
Models: Sierra Faish, N’Kai DeLauter, Iris Ruvalcaba, Tionna Tolefree.